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BEERS AND OTHER BEVERAGES

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Beer is one of the oldest and most widely consumed alcoholic drinks in the world. It is also the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn) and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavors and act as a natural preservative and stabilizing agent. Other flavoring agents such as gruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonization effect is often removed during processing and replaced with forced carbonation.
Some of humanity’s earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlors, and “The Hymn to Ninkasi”, a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people.
Beer is distributed in bottles and cans and is also commonly available on draught, particularly in pubs and bars. The brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of modern beer is usually around 4% to 6% alcohol by volume (ABV), although it may vary between 0.5% and 20%, with some breweries creating examples of 40% ABV and above.
Beer forms part of the culture of many nations and is associated with social traditions such as beer festivals, as well as a rich pub culture involving activities like pub crawling and pub games.

Beer on Tap

Tap beer or keg beer is often filtered and/or pasteurized, both of which are processes that render the yeast inactive. It, therefore, has a fresher taste than bottled or canned beer.

Aguila

Águila is Colombia’s  #1 brand. First brewed in 1913, it is a cultural icon throughout the Colombian social and sports landscape. Only Águila has that unique balance between bitterness and sweetness, providing refreshing taste from Colombia, that Colombians desire.

Skol

Skol Lager was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham’s Continental was launched (based upon a local brew called Graham’s Golden) and quickly changed to Graham’s Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol. From 1973 to 1982, beer under the Skol brand was brewed by the Dutch Oranjeboom Brewery, but it was not a success in the Dutch market. In 1992, the merger between Allied Breweries and Carlsberg created Carlsberg-Tetley’s, who moved the production of Skol from Alloa to their brewery in Leeds until this brewery was closed in 2011. It continues to be distributed in the UK with an ABV reduced to 2.8%.
Currently, Skol is one of the most popular beer brands in Brazil, still trailing Brahma beer. It was originally produced by Caracu, which was bought by Brahma in 1980. In 1999, Brahma merged with Antarctica and became AMBEV, then INBEV, and later AB INBEV. Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.

Quilmes

Cervecería y Maltería Quilmes (locally [seɾβeseˈɾi.a i malteˈɾi.a ˈkilmes]) is an Argentine brewery founded in 1888 in Quilmes, Buenos Aires Province, by Otto Bemberg, a German immigrant. The company quickly started growing and in the 1920s it was already the most popular beer in Buenos Aires. Since then, it has become something of a national symbol, and has 75% of the beer market share in Argentina. It sponsors the Argentina national football team, and the colours of its labels are Argentina’s light blue and white.
As of 2005, la Quilmes has plants in Quilmes, Zárate, Tres Arroyos, Corrientes, Tucumán and Mendoza. It is also exported to Peru, Ecuador, Mexico, Honduras, Costa Rica, Nicaragua, Puerto Rico, United States, Spain, Israel, Dominican Republic, France, UK, Italy, Australia and several other countries. It sells a yearly total of around 17 million hL of beer and 8 million hL of soft drinks and others.

Sol

Born under the Mexican sun in 1899, Sol is a brand with a strong heritage and a close association with sunshine. Drinking a Sol beer feels like a ray of sunshine, light and easy. Perfect for sharing with friends on a sunny day. Whether you are having a rooftop-party with friends or dancing at a sun-drenched music festival. Sol will always connect you to the positive energy of the sun.

Corona

Corona Extra is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The Corona brand is one of the top-selling beers worldwide. Outside Mexico, Corona is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. In the US, Corona Extra is the top-selling imported drink.

Asahi

The Asahi company’s primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 Asahi introduced Asahi Super Dry a product that transformed the modern beer industry in Japan. Asahi Super Dry is described as a highly attenuated lager without the heavier malt flavors of competitors’ products, with a crisp, dry taste reminiscent of some northern German beers. This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi’s business performance, surpassing Kirin in terms of both sales and profitability. By early 2017, the Super Dry brand was Japan’s best-selling beer.

Stella Artois

Stella Artois is a Belgian pilsner of between 4.8 and 5.2 percent ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4.8 percent ABV version has also been sold in Britain, Ireland and Canada. Stella Artois is now owned by Interbrew International B.V. which is a subsidiary of the world’s largest brewer, Anheuser-Busch InBev SA/NV.

Steinlager

Steinlager (sometimes known as Steinlager Classic) is a lager-style beer brewed by Lion in East Tamaki, a suburb of Auckland, New Zealand. It has won several prizes, notably at beer competitions in the United States[citation needed], and is New Zealand’s biggest export beer. In 1957 the New Zealand Minister of Finance, Arnold Nordmeyer, threatened to cut international beer imports as part of his “black budget” and challenged New Zealand’s brewers to “come up with an international-style lager beer”. Lion (then New Zealand Breweries) produced a beer the following year named Steinecker, named after the company whose equipment the beer was made in. The beer’s name was changed in 1962, not in response to a challenge from the Steinecker company, but to distinguish it from Heineken.
In 1973 Steinlager was launched in the United States and an American consultant suggested that to become successful the company should change the color of their bottles to match that of other premium beers. As a result, the original brown bottle color was changed to green.

Heineken

Heineken Lager Beer, or simply Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken is well known for its signature green bottle and a red star. Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. In 2011, 2.74 billion liters of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion liters globally. Heineken has been sold in more than 170 countries. They have also been incorporated with numerous beer brands in different countries all over the world including Mexico, China, Australia and various countries in Africa. Heineken beer is also brewed in the United Kingdom, Ireland, India, Serbia, Australia, New Zealand, and Saint Lucia for those respective markets.

Cabana Submarine

A Cabana Submarine, is a shot that is made by mixing two drinks. A bomb shot typically consists of a shot glass of hard liquor (Steinhagen) that is dropped into a glass partially filled with beer but sometimes with some other beverage. Many variations exist. When the shot is dropped into a super pint it is commonly known as a “Depth Charge,” because it resembles the anti-submarine weapon being dropped on a target. The resulting cocktail is typically consumed as quickly as possible (“chugged”).

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